Question 1

How do we set autonomy?

Accepted Answer

Choose recommendations only, automate within thresholds or go fully autonomous. Most teams start with thresholds and expand as evidence builds.

Question 2

What is the onboarding effort and timeline?

Accepted Answer

Start a pilot with platform or MMP signals and minimal setup. Target first measured lift in 60 days. After fit is confirmed, we integrate first party data.

Question 3

What happens if results underperform?

Accepted Answer

Pepr flags issues early and rolls back within your approvals. Audit trails with clear rationale speed diagnosis. We adjust settings and redeploy.

Question 4

How does Pepr measure incrementality?

Accepted Answer

Day 60 uses platform or MMP metrics via A/B or geo tests. Months 12–18 use P&L against holdouts.

Question 5

What does Pepr optimize, and do you create ads?

Accepted Answer

Budgets, bids, pacing, audiences and creative rotation within your approvals. Your team owns brand and creative. We do not create or modify ads.

Question 6

How is your data handled?

Accepted Answer

Single-tenant by design. Your data and models stay isolated and are never used for other clients.